Pro Literacy’s Touching Docu-Style Film Proves the Power of Bedtime Stories

Droga5’s has launches its latest film for Pro Literacy. In an initiative to show how it’s possible for low-literate parents to narrate stories to their children in their own voice, Droga5 created a touching docu-style film for international non-profit, ProLiteracy. The video, ‘The Impossible Bedtime Story’ is launching in conjunction with National Adult Education and Family Literacy Week (17-23rd September). 

With 43 million low-literate adults in the US, millions of parents are deprived of the joys of reading to children, a routine part of family life, shared with mothers and fathers, regardless of economic status. Research has unequivocally shown that parents reading to their children is the single most crucial factor in determining future academic success. Early exposure to books not only enhances cognitive and linguistic abilities but also opens doors to a world of opportunities. With this top of mind, ProLiteracy invited Felicia, a dedicated mother of four who is on a journey to learn how to read and write, to experience a new type of technology. Leveraging the power of machine learning through the use of Respeecher’s voice cloning technology, the team matched both sets of audio recordings to recreate Felicia’s voice, allowing her to narrate passages from those children’s books. 

‘The Impossible Bedtime Story’ shares Felicia’s literacy journey, viewers witness Felicia experiencing the joy of sharing a bedtime story with her children for the very first time. This emotional moment exemplifies the potential of this technology to support meaningful connections between parents and their children, as they work to gain the literacy skills they need to read on their own.

With the ultimate goal of making adult education and technology like this accessible to the millions of low-literate parents worldwide, viewers are encouraged to volunteer or donate to to make bedtime stories possible for all.

Haywood Watkins III, group creative director, Droga5 New York, part of Accenture Song, comments, “When a parent reads to a child they open their child’s eyes to different worlds, possibilities, and futures. But millions of children with low-literate parents are missing out on the potential that books provide. Thankfully, reducing this gap is possible and one way forward is a more empathetic approach to tech. It’s my hope that our film, The Impossible Bedtime Story, reminds people of that.” 

“During Adult Education and Family Literacy Week, we amplify the important role that reading has on a family and inter-generational cycles of low literacy and poverty. While we work tirelessly to achieve the goal of improving lives and families through literacy, this innovative technology can bridge the gap to foster some of those connections that happen between a parent and child while reading until the parent has acquired the skills to do so on their own.” said Mark Vineis, ProLiteracy CEO.

SMUGGLER’s Samantha Scaffidi, director of The Impossible Bedtime Story said, “Every night, millions of Americans read bedtime stories to their children, but this seemingly simple experience is one that many families cannot share. Telling Felicia’s story and enabling her to experience this moment with her boys using AI voice cloning technologies, we hope will help raise awareness and support individuals on their journey to literacy while enabling them to have these emotional and meaningful moments with the people they love.”

Related Posts

How Love Island’s Chris Taylor secured a cameo in the new Barbie movie thanks to superfan Margot Robbie

Love Island UK star Chris Taylor may not have found love during Season 5 of the show, but his time on the series has most certainly paid off. The hilarious Bombshell…

Read more

Life in Plastic … Surgery? See ‘Barbie’ Star Margot Robbie’s Total Transformation Over the Years

3 / 5 2019 The Bombshell star occasionally attends a high-profile event with barely any makeup on, showing off her naturally stunning complexion.Gregory Pace/Shutterstock Life in plastic or just au natural? Margot…

Read more


2016 is truly a “golden opportunity” for female star Margot Robbie when the whole world is paying attention to her in two consecutive blockbuster movies, The Legend of Tarzan and…

Read more

Tish Cyrus’ Friend Brittney Kelley ‘Can’t Comment’ on Noah Cyrus ‘Tea’

Tish Cyrus, Brittney Kelley, Noah Cyrus. Getty Images (3) Brittney Kelley, the wife of Florida Georgia Line alum Brian Kelley, is pleading the fifth about her friend Tish Cyrus’ ongoing family drama. Brian, 38,…

Read more

Noah Cyrus Is Trying to Move Forward With Mom Tish and Sister Miley

Noah Cyrus is trying to move on after the drama surrounding her mother Tish Cyrus’ relationship with Dominic Purcell. “She just wants to focus on her life and move forward,” a source exclusively…

Read more

Miley Cyrus’s Bouffant-Inspired Blowout Is About to Be Summer’s Biggest Hair Trend—Literally

Neilson Barnard/Getty Images Miley Cyrus, one of our many patron saints of big hair, has blessed us with yet another larger-than-life—yet somehow, still low-key—hairstyle: the modern-day bouffant blowout. The “Flowers” singer has been…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked * Protection Status