Lavigne with her custom BeatBox guitar
Avril Lavigne, notable music artist and reigning punk rock princess, is also the current face of BeatBox Beverages’ inaugural Creator Series, having collaborated on her own flavor, Pink Lemonade Punch. Lavigne attended the Unite The United & Charity Bomb When We Were Young Festival Bowling Event to Benefit MusicCares, Presented by BeatBox Beverages in Las Vegas, held at Brooklyn Bowl at The LINQ, the bustling outdoor village of shops, restaurants and bars located on The Strip.
At the event, pop punk icon Avril signed custom BeatBox guitars for some lucky fans at the VIP Bowling event, which featured her Pink Lemonade Punch flavor. Avril was joined at the event by BeatBox founders Aimy Steadman and Brad Schultz, who were on hand to support the charity bowling festival kickoff. The festival and kick off event were presented by BeatBox, “The World’s Tastiest Portable Party Punch.”
During the charity bowling event held at Brooklyn Bowl, performances took place from Bowling For Soup and Plain White T’s, as well as Sum 41, during the evening which benefitted MusiCares and was organized by Charity Bomb.
Lavigne was also surprised at the bash with a giant cover blowup of her recent Food & Beverage Magazine July 2023 issue cover, which she also autographed at the event, presented to her by F&B Editor In Chief Lauren Kane.
The following day, Avril surprised festival goers coming out on stage during All Time Low’s set and performing “Fake As Hell.” Attendees enjoyed BeatBox beverages all weekend at their concert grounds activation, gaining momentum as the most in demand concert circuit RTD beverage, hitting over 100 festivals to date.
Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne partnered with BeatBox for first ever alcohol partnership which we announced in Spring 2023, with ready-to-drink cocktail brand BeatBox leading their Creator Series. Avril’s 11.1% ABV Pink Lemonade special edition package and full flavor line is available in over 45,000 retail locations nationwide. The Ultimate Creator, Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8 Grammy nods, and 6 World Music Awards.
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Photos by Shutterstock.
