INSTASHAM
THE measure of success now for many celebs is their social media fan base.
It can be hugely lucrative for stars like Kylie Jenner, who can charge companies £990,000 for a single sponsored post on Instagram.
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But a new report from ICMP has listed the celebs who have the most “fake” followers.
Many are simply defunct accounts, but others are bots that can boost a user’s influence.
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The sham is costing advertisers millions every year, as they splash out on stars to flog their products to their followers – some of whom don’t even exist.
Ellie Henman has put celebs in order of who has the highest percentage of questionable followers – showing the number of “fake” accounts in red – with the total number of followers in brackets.
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