He’s scooting into a new role.
Scooter Braun announced he is retiring from music management nearly a year after parting ways with some of his biggest clients, including Justin Bieber and Ariana Grande.
“After 23 years this chapter as a music manager has come to an end,” he wrote in a lengthy Instagram statement Monday after posting several throwback photos capturing highlights from his career.
Scooter Braun is retiring as a music manager nearly a year after parting ways with Justin Bieber and Ariana Grande.
scooterbraun/Instagram
“After 23 years this chapter as a music manager has come to an end,” Braun announced on Instagram Monday.
Braun, 42, explained that his retirement as a manager has been a long time coming.
“It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘who would I be without them?’” he shared.
Braun, who started managing artists when he was just 19 years old, said that he spent his entire adult life being available for his clients 24/7.
“And for 20 years I love it. It’s all I had known,” he wrote.
“It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘who would I be without them?’” he wrote.
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Braun said he realized he needed to be there more for his kids.
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Braun divorced his wife, Yael Cohen, in 2022.
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He said he needs to focus on being a “father first” and a “manager no more.”
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But Braun said that as his three children — whom he shares with his ex-wife, Yael Cohen — grew older and his personal life “took some hits,” he understood that he needed to make more time for his family.
“I came to the realization that my kids were 3 superstars I wasn’t willing to lose,” he wrote. “The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role.”
Braun is moving away from music management to focus on his role as CEO and board member of Hybe America, an entertainment company that continues to work with Grande and Bieber. A rep for Bieber confirmed to People on Monday that Braun is no longer involved with the “Sorry” singer’s current business of management and won’t be in the future.
Braun expressed his deep love for all the musicians he has represented throughout his 23-year career.
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He shared several photos with his past clients over the years.
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Braun started managing musicians when he was just a teen.
Alberto E. Rodriguez
Meanwhile, Braun is also turning his efforts to investing in entrepreneurs and serving as a national board member of Make-a-Wish.
“My brilliant partner these past 3 years, Chairman Bang [Si-Hyuk], has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days,” Braun wrote.
“And that is a father first, a CEO second, and a manager no more.”
Braun said he had been “heading towards this destination” over the past two years, but it wasn’t until his biggest client parted ways with him last summer that he decided to make a change.
“I have nothing but love for those I have worked with over the years, and as we develop a different work relationship,” he wrote.
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Braun said he will be supporting his former clients “directly” or “from afar.”
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