Having been at the center of many controversies and fierce debates about who is the greatest soccer player of all time, the couple Lionel Messi and Cristiano Ronaldo have just made another sensational move: For the first time appearing together in a Louis Vuitton high-end fashion advertisement.
The two players appeared elegantly, pensive next to a chess board and wearing the French fashion house’s iconic checkered suitcase designs. Lionel Messi also posted on his personal Instagram: “Winning is a state of mind.”
The 2022 World Cup in Qatar will likely be the last time Ronaldo and Messi compete at the biggest football festival on the planet. The appearance of this fashion advertising campaign is a smart, clever trick for the brand to attract public attention.
Very quickly after the photo appeared on social media, millions of comments and countless “likes” poured in. After more than 6 hours, Messi’s photo reached more than 4 million reactions, while Ronaldo’s photo reached nearly 5 million interactions.
Having participated in many individual advertising projects for many large and small fashion brands, this is the first time Lionel Messi and Cristiano Ronaldo have appeared in the same advertising photo series. This has caused the internet to explode.
Considered “arch-rivals”, the two have repeatedly spoken highly of each other. Both Ronaldo and Messi are acknowledged as the two best players of their generation and have won numerous individual and team titles in their illustrious careers.
Edit “Messi – Ronaldo first appeared together in a fashion photoshoot”