In exchange for 1 second of Lionel Messi in a commercial film or video, this superstar’s partner must pay more than 19 billion VND.
How much does it cost to invite Lionel Messi to act in a movie or make an advertisement? For just 10 seconds of appearance in the frame, Pepsi and fashion brand Dolce & Gabbana had to pay up to 8 million USD, which is more than 190 billion VND. On average, brands have to pay more than 19 billion VND for every second Messi appears in a commercial.
Messi rarely participates in artistic productions. He has only appeared a few times in documentaries. In August 2023, the star with 7 Golden Balls also appeared for about 20 seconds in the music video of Colombian singer Maluma – a friend of his. The cost of these “cameos” was not disclosed.
Messi image in extremely cool advertisement.
According to Forbes, Messi ranks second in the list of the world’s highest-earning players with a revenue of 130 million USD. Most of this comes from advertising contracts.
Each of Messi’s brand-related Instagram posts is worth up to $2.6 million. In 2022, he was the third highest-earning celebrity on Instagram after Cristiano Ronaldo and Kylie Jenner.
Messi’s most famous contract is with sports company Adidas. While playing for Barcelona, the superstar signed a $140 million shoe sponsorship and advertising deal that lasted seven years.
In 2017, he renewed his lifetime contract with Adidas for a huge sum – more than 20 million USD per year with bonuses, which could reach 1 billion USD by the end of his life. The world’s leading sports company also participated in paying bonuses to attract Messi to play for Inter Miami.
This contract is beneficial for both parties. Messi has a steady income, and Adidas is allowed to use Messi’s image to promote all products.
Not only competing for success on the field, Messi and Ronaldo are also the players with the biggest advertising contracts in history.
The only athlete who earns more money than Messi from advertising and sponsorship contracts at the moment is Ronaldo. The Portuguese superstar owns a lifetime contract with Nike and receives a steady $24 million a year.
To manage his image, Lionel Messi also has a company to control the brand as well as the costumes, which is MGO Global, co-founded by Ginny Hilger and Maximiliano Ojeda. In case singer Jack or anyone else wants to put Messi’s image in a promotional or commercial video, they have to work with this company.
In 2019, the company acquired the clothing brand called “Lionel Messi” and controlled the business rights of related products, and also advised on the costumes that Messi used in each event. In the contract between the two parties, MGO must bring Messi at least 4.2 million USD per year for exploiting his image.
Messi also invests in real estate, cryptocurrencies, and NFTs. In 2009, he bought a luxury home near Barcelona for $2 million, which has since risen to $7 million.
In 2017, Messi entered the hotel business. He bought a beachfront building in Sitges, Catalonia, for $30.5 million, opening his own hotel chain called “MiM Hotels”.
