March 05, 2025
Messi’s new drink is a goal-den opportunity to bring more to your game with positive hydration
- Más+ by Messi is launching in the UK for the first time in SPAR stores, offering a refreshing mix of electrolytes, vitamins, minerals and no artificial ingredients
- Más+ by Messi features four Messi-inspired flavours: Limon Lime League, Berry Copa Crush, Orange d’or and Miami punch
- As an exclusive partner for convenience the drink will be available in participating SPAR stores from 10th March
- SPAR convenience stores in England, Wales and Scotland will be first to market with Más+ by Messi
Following its surge in popularity in the US, the drink co-founded with the world’s most decorated footballer, Más+ by Messi, is coming to UK and within the convenience sector, it will be exclusively available to SPAR shoppers in England, Wales and Scotland from 10th March until 31st March 2025.
Más+ by Messi is a first-of-its-kind everyday hydration drink, including an electrolyte complex, vitamins and minerals and contains none of the artificial colours and sweeteners or caffeine in energy drinks to keep you feeling on top of your game.
On SPAR being first to the convenience market with Más+ by Messi, Jo Wrate, Category Trading Director for Ambient at A.F. Blakemore & Son Ltd said: “SPAR has a strong track record of successfully launching high-profile, high-value brands on an exclusive basis. Our flexible, entrepreneurial approach to brand activation across our national store network is highly appealing to suppliers. We are excited to introduce Más+ by Messi as a first-to-market proposition in convenience and wholesale, providing both our shoppers and retailers with even more reasons to choose SPAR.”
Más+ by Messi was launched with Leo Messi, because he uniquely understands how quality ingredients in what we drink can help us achieve our goals. He wanted a drink he could proudly share with his friends, family, and teammates, on and off the pitch. Leo believes everyone deserves to feel like a champion in every part of life.
There are four flavours of Más+ by Messi, inspired and curated by Messi and the inspirational milestones of his career:
- Más+ by Messi Miami Punch: Inspired by the city where Messi and his family live, home of Messi’s current and next chapter at Inter Miami CF, Miami Punch has a balanced blend of berry flavours with a hint of pineapple for a refreshing fruit punch taste.
- Más+ by Messi Limón Lime League: Limón Lime League balances refreshingly sweet, fruity flavour and zesty citrus taste. It honours the time Messi spent playing in the UEFA Champions League, a cup he won four times.
- Más+ by Messi Berry Copa Crush: Notes of blueberries, raspberries, cherries, and açaí berries. The perfect balance of sweet and citrus tastes with a smooth finish. Flavour name inspired by the many incredible trophies, including the World Cup, that Leo has lifted in his career.
- Más+ by Messi Orange d’Or: Orange d’Or has a refreshing orange flavour with hints of tangerine aroma for a balanced citrus taste. It’s inspired by Messi’s record eight wins of the Ballon d’Or (“Golden Ball” in French) Trophy.
Since selling out online in less than an hour at its launch in June, fans across the globe have been buzzing with excitement to score their first taste of Más+ by Messi.
“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kanter, Global Chief Marketing Officer for Más+ by Messi. “Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”
Despite Más meaning ‘more’ in Spanish, Mas+ by Messi has less sugar, carbs, and calories than many sports drinks—1g of sugar and just 10 calories per 500ml bottle, making it excellent for everyday performance whilst not compromising on taste.
Más+ by Messi 500ml (RRP £2.50) will be available in the convenience sector exclusively from participating SPAR stores in England, Wales and Scotland from 10th March until 31st March 2025
