Project Rock is releasing its latest collection, the Rock ‘N Roll-inspired Iron Paradise Tour
Dwayne “The Rock” Johnson and Under Armour are releasing a new collection in their Project Rock collaboration today. The “Iron Paradise Tour” collection is inspired by classic rock n’ roll and Johnson’s love of music.
With rock n’ roll-inspired graphics and Johnson’s mantra that “strength is a state of mind,” the new collection includes statement tee’s, a new colorway for Project Rock’s best-selling shoe, the PR 3, and other pieces that feature Under Armour’s latest technology.
The campaign focuses on music’s ability to impact your attitude, mindset, and drive in several social video spots. In the spots, Dwayne Johnson and Lindsey Vonn power through intense workouts while “Get Up On My Level” by Mike Zombie x Aja Elan plays in the background.
“Get Up On My Level” was co-written by recording artist and songwriter Lauren Hashian (who is also Johnson’s wife). Last fall, Johnson released a first-of-its-kind playlist with Spotify, and today a new playlist was released with Spotify to go along with the collection drop: Dwayne Johnson’s Iron Paradise Tour Playlist.
The new “Iron Paradise Tour” collection includes a rock n’ roll-inspired graphic tank for women, the BSR short sleeve with a moisture-activated graphic for men, Iso-Chill shorts for women and a new white/rogue orange/black colorway for both the men’s and women’s PR3.
