Skechers adds Oleksandr Zinchenko, a defender for the Ukrainian national team and Premier League Arsenal, to its all-star lineup of elite players, which already includes Harry Kane, the highest scorer in Europe.
The Skechers Razor is a revolutionary lightweight speed boot that Zinchenko will be participating in. It is made for players that value touch, agility, and comfort. Zinchenko will promote Skechers Football in their multiplatform marketing activities as part of a long-term agreement with the worldwide shoe brand. Additionally, he was among the first to don the Diamond Ice Pack’s Razor boots, which debuted this past weekend in a brand new all-white hue.
“Skechers may be relatively new to football, but they’re doing everything right, and I really appreciate how much their team focuses on working with athletes to create the perfect boot,” Oleksandr Zinchenko added. This is without a doubt the greatest boot I have ever worn; the ‘Razor’ is extremely comfortable and provides me with the necessary performance on the field. Feeling honoured to be a part of the Skechers team and excited to contribute to the expansion of their brand inside our sport.
Skechers Performance VP of Product Development and Merchandising Greg Smith added, “Since launching Skechers Football in August, the reception has been incredible as the world has watched Harry Kane have amazing success, scoring more goals this season than any top league player in Europe—in Skechers boots.” It was a fitting statement. Joining our team, Zinchenko—a top-tier Premier League defender—will be an ideal complement to our top-tier striker. Skechers Football has a wide variety of boots for all positions and types of players on the pitch, and our squad is a great example of how these boots combine innovation, performance, and comfort.
When the 2023–24 season began, Skechers Football made its grand entrance with the signing of Harry Kane, a striker for Bayern Munich. The new white Diamond Ice Pack is one of three designs in Skechers Footwear’s boot range that has just hit the pitch and stores. Each style is available in numerous hues for both men and women. Lightweight and designed to maximise acceleration and energy return, the Skechers Razor—worn by Oleksandr Zinchenko—is a speed footwear inspired by explosive track technology. For quickness and responsiveness on the court, it has a soleplate with carbon fibre. Wearing the SKX 01, Harry Kane is able to improve his touch on the pitch and hit the ball with precision thanks to the shoe’s unique last, which is designed to maximise comfort and provide a snug fit. There is a low-profile option for both boots, and a high-top variant of the SKX_01 is also available.
In his professional football career, Oleksandr Zinchenko started out as an offensive midfielder for the Russian club Ufa. In 2016, he moved to left back for Manchester City of the Premier League, where he helped the club win four league titles, four EFL Cups, and an FA Cup. Zinchenko is now in his second season after signing with Arsenal of the Premier League in 2022. Since2015, he has also been a member of the Ukrainian national team, earning approximately 60 caps.
Skechers’ lineup of professional athletes includes footballers Brooke Henderson and Matt Fitzpatrick, basketball players Julius Randle and Terrance Mann, golfers Matt Fitzpatrick and Brooke, and pickleball players Tyson McGuffin and Catherine Parenteau, among others.
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