Liverpool is the most engaged club in the Premier League with 1.5 billion fan interactions on social media in 2023-24.
According to an announcement from the Liverpool homepage, the Red Brigade is officially the club with the most interactions in the Premier League – attracting more than 1.5 billion interactions with fans – and is also the most viewed club. the most on social networks with 11.9 billion views through social media channels in the period 2023-24.
The club saw an impressive 39% increase in engagement compared to last season. Statistics from Blinkfire Analytics cover all major platforms, including Facebook, X, TikTok, and Instagram. It is known that more than 61% of the 1.5 billion interactions take place on Instagram. Liverpool has 186 million social media followers across platforms and content varies by channel.
Klopp’s final season at Liverpool went through a lot of emotions (Photo: GOAL)
The Kop is also the most followed European football club globally in domestic leagues and national cups. Nielsen recently confirmed the club had a total global TV audience of 415 million between August 2023 and March 2024. LFC was also the most watched club in home matches alone.
Having the above, Liverpool certainly cannot ignore the contributions of former coach Jurgen Klopp , a Liverpool full of desire under the German coach has brought fans unforgettable emotions.
Just last week, Liverpool reached 10 million subscribers on YouTube – officially the first Premier League club to achieve this milestone , joining the small group of YouTube channels with a Diamond Button.
Liverpool Youtube channel has reached the diamond button with more than 10 million subscriptions
Drew Crisp, senior vice president of digital at Liverpool FC, said: “ Another incredible digital milestone will be achieved this season, cementing our position as home digital leaders and innovators.”
“Our strategic focus is to drive platform-specific engagement and follower growth in a highly competitive space. It takes a huge effort from the team to continue creating original, engaging content that resonates with a global fan base and is relevant to each individual channel. This season we also have two new channels introduced: Threads and WhatsApp channels.”
Under new coach Slot , Liverpool expects a new face and if Liverpool flies high next season, the number of interactions on social networks will probably increase.
