As revealed by the MLS Executive Commissioner, Messi’s shirt has now become the best-selling product in all sports in the world.
“Soon, they (Adidas) will announce that Messi’s jersey is the company’s best-selling product in any sport,” MLS Executive Commissioner Don Garber said in response. Interview with The Athletic newspaper.
In October 2023, the New York Times (USA) reported that sportswear company Adidas had received nearly 500,000 requests to order Messi’s jerseys from stores and suppliers of Inter Miami club jerseys, right from the early days. When news broke that Messi was coming to America.
Messi’s great appeal and revenue from clothing sales, both at Inter Miami Club and the Argentina team, help the MLS tournament increase its prestige significantly. Other clubs in MLS also benefit from continuously increasing sales revenue.
The people who run this tournament like Mr. Don Garber are ambitious to expand new markets around the world, especially they are anticipating the trend of world football coming to North America in the next 3 years, including including organizing major tournaments such as Copa America 2024, Club World Cup 2025 and World Cup 2026.
In December 2023, the jersey worn by Messi in all matches at the 2022 World Cup, the tournament where this famous player won the championship with the Argentina team, was auctioned for up to 7.8 million USD ( more than 192 billion VND). This price also becomes the most expensive sports memorabilia sold in 2023.
