Swift’s tour topped all previous tours in ticket sales for the 12-month period of Nov. 17, 2022, to Nov. 15, 2023. During that time, the Eras Tour sold an estimated 4.35 million tickets from 60 shows. Beyond ticket revenues, Pollstar’s research estimated Eras Tour merchandise sales at approximately $200 million during that run.
And Swift may not be done breaking records. Pollstar projects that Eras Tour ticket sales for the next eligibility box-office year will again hit $1 billion, taking the tour’s total to more than $2 billion.
That’s up from Pollstar’s previous prediction in June that Eras would rake in about $1.4 billion total gross ticket sales; Swift added dozens of shows, both in the U.S. and internationally, since that first projection.
The singer’s management has told tour trackers that it will not release any official box-office numbers from the tour, not even when it comes to a close in November 2024, so the totals are very much projections.
